Good cause

[mikekn]

My friend oaken_glen is going to be walking in the Philadelphia 3-Day to support breast cancer research. You should all go and support her.

Comments

Re: Why the walk?

[oaken-glen.livejournal.com]

I suppose it is asking for a donation in support of "X", whatever "X" may be. In this case, "X" is for breast cancer.

The nice thing is, no one is required to donate. If folks don't want to, that's fine.

The 3-Day is, well, a 3 day experience, not just the walk. We'll be living in a mobile city for those 3 days. Part of the money raised goes towards making that happen (tents, food, shower trucks, entertainment, etc). The net proceeds then go towards two groups (Susan G Komen and National Philanthropic Trust Breas Cancer Fund).

I think for me, it's not just about raising the money. I want to take part in the walk. I want to have that experience. But maybe that makes me a weirdo. :-)

The marketing seems to work. I couldn't find numbers from last year but in 2006, the 3-Day raised over $86 million dollars. Not too shabby.

Re: Why the walk?

[metageek.livejournal.com]

But maybe that makes me a weirdo. :-)

You and <dig, dig>...maybe 30,000 others. :-)

in 2006, the 3-Day raised over $86 million dollars. Not too shabby.

Indeed. Can't argue with results, I guess.

I've worked in software for ~15 years now, and I barely understand software marketing; it's not surprising that charity marketing is more complex than I would think.

Re: Why the walk?

[oaken-glen.livejournal.com]

You and dig, dig...maybe 30,000 others. :-)

*laugh* It's good to know I'm not alone. :-)