OK, this is something I've always wondered about: why do organizations do this kind of "sponsor someone who's walking" thing? If someone comes to me and says, "Will you sponsor me walking for X?", I perceive that as "Will you donate for X?", and the walk doesn't really have anything to do with it. (In this case, Mike's post prompted me to go to BRCF's Web site and make a donation.)

Understand, I'm not trying to tear you down here—if this sort of marketing works, then go for it. I just don't understand why. Probably because I'm a geek.